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It sorts of became my personal mission to provide safe and healthy air for my family. I did buy electric air purifiers but was not hugely satisfied due to their non-portability and affordability. I wanted a household product, more like a daily staple, that works without electricity, and is easily affordable. Thus started my research and endeavor for finding the solution, and we came up with BreatheFresh. Gaurav met Bhawani at a business conclave, and the two joined hands to start BreatheFresh.
The product they developed was Vayu Natural, a bag made of high-quality charcoal fabric that absorbs harmful pollutants and smoke particles present in the air. It can also absorb bacteria like E. Coli and Staphylococcus Aureus. Vayu Natural’s activated charcoal absorbs particles like formaldehyde – a harmful gas released by paints and cleaning chemicals – and other pollutants to clean the air. The final layer of activated environment-friendly polyurethane filters holds heavy particles like smoke and other micro-particles.